He was previously. Join our Franchise Family. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Its a fantastic organization that weve enjoyed immensely being part of. New York State Disclaimer: This advertisement is not an offering. I love those states, [but] those are not really key states for us at this point, our big bastions out west are Las Vegas and Phoenix. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. The smiles we saw and stories we heard inspired us to think bigger and explore how we could do even more to support the communities we serve. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. He is a general assignment reporter and has covered a range . It was not possible for me to get involved in every project so I had to learn to let go and delegate. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. Its only here until August. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. It is the food. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. I love a good pot roast with mashed potatoes, green beans and corn. in December 2018. So that would be my thoughts. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. I was 11 years old when I got my first job washing dishes at my fathers restaurant. Show all. Theyre not just a snack day part, etc. And drive their economic engine. "I've been with Tropical Smoothie since 2010 and was [first] our vice president of franchise development," he told Mashed. menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. 185 Industrial Pkwy, Site H. Branchburg. Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. I think the biggest shift will take place for those restaurants that can't be open right now. Are there misconceptions about smoothies you want cleared up? And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. Theres an obvious answer for me here, and thats to put your heart into what you do. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. So since I like it, and since we love Camp Sunshine, we may see that this fall. So we have a broad array of food products that are both healthier and theyre more boldly flavored. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. We gathered that feedback and used it to set goals and action plans for the company. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. Tang asked Watson what support his Franchise Owners need from Tropical Smoothie Cafe. Without our franchisees, committees, and council, I simply could not do this job. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." I try to pass along that spirit and advice to others. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. It hopes to keep all its new customers. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Gosh, I would say the first things that come to mind for me are menu innovation and products. NET WORTH * LIQUID CAPITAL/CASH . The average tropical smoothie franchise owner s salary/pay is estimated to be $126,000 per year, based on an average net revenue of $1,009,803 and a profit margin of 15%. The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. It is for information purposes only. CLOSE. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. webtv.net; 5+ 404-210-XXXX; 770-670-XXXX; 770-821-XXXX; 770-580-XXXX; 770-821-XXXX; 678949XXXX; Paul Marsden Chief Financial Officer . We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Fixed: Release in which this issue/RFE has been fixed.The release containing this fix may be available for download as an Early Access Release or a General Availability Release. This is a BETA experience. And so we are rolling out this fall, what were calling it, our Inspire Better, right? . Such filing does not constitute approval by the Department of Law. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. 770-580-2333 Atlanta, GA 30338 Tropical Smoothie Caf Income Statement Key Insights-Analysis based off Predecessor 2020-Overall, Tropical Smoothie Caf is a profitable business, with a net income of $7.6 million in 2020. I think all natural, whole fruit, and the ability to substitute while also having some really great baseline recipes that we have out there. What is the mission and goal of the company over the next few years? Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. And provide technology.. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Related Posts. What were the one or two unique challenges that you faced upon taking over as CEO? Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Any plans for celebrations and promotions around the quarter-century mark? Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. charles watson tropical smoothie cafe. We loved the idea so much we launched a nationwide campaign to donate 100,000 smoothies across the country and the response has been incredible. Tropical Smoothie Cafe. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. So its the made-to-order. No credit card required. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. . Tropical Smoothie Cafe announces Charles Watson as the new Chief Executive Officer. The way [Tropical Smoothie Cafe works in markets], we work the suburbs and the outskirts, and move our way into cities. You are here: Home 1 / Clearway in the Community 2 / Uncategorised 3 / charles watson tropical smoothie net worth 12th June 2022 / in chopin sonata 2 analysis / by Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. There is no assurance that you will do as well. This process only helps our individual franchisees and their bottom line, respectively.". And was one in place already? In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". "As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. It is for information purposes only. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. cincinnati fence company llc SERVICE. Yeah. The offering is by prospectus only. Such filing does not constitute approval by the Department of Law. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. We set company-wide strategic imperatives around these issues immediately.". The initial investment ranges from $246,500 to $580,500. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Our annual tactics are focused around delivering those results.". The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Call now and speak to a franchise development leader. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. Start Now! So were a brand thats going to be close to pushing a 3:1 investment ratio. As reopening guidelines are being determined, we plan to move forward with an abundance of caution.". If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. How do you feel about franchise advisory councils? Atlanta, GA. The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. Our franchisees and their teams are the faces community members see daily, and the dedication from them is truly whats given us so much success in recent years. Watson: "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. Tropical Smoothie Cafe, the leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, announces the appointment of Charles Watson as the new Chief Executive Officer. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. We have three tenets in how we serve our Franchise Owners. I was born with a strong work ethic. When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. . We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. So that was helpful! Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. Passion and brand vision continue to guide the way. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. For more information about owning a Tropical Smoothie Cafe franchise, complete our form! I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, . Im a football lover. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? Charles Watson:"Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Yes, it has a brand name on it, but it is Bill and Sally Smith on the corner and theyre entrepreneurs. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. And is there a smoothie that you wish to see added to the menu in the future? My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. So well get to 50, but Im not focused on about five or six of them right now. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. Find restaurant equipment and suppliers. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. *$1,009,803 System Wide Average Net Revenues. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. And the digital guest experience is another way for our customers to use us. Mark serves on the board of the Institute of Certified Franchise Executives. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. It was not possible for me to get involved in every project so I had to learn to let go and delegate. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. And so the way that they impact the communities where they operate is a really big part. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . Today's post focus' on that topic in an interview with Charles Watson, the CEO of Tropical Smoothie Caf. Your results may differ. Did you foresee the level of growth the chain has experienced of late? Total investment for a new cafe opening ranges between $246,500 and $580,500. There is no assurance that you will do as well. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. With the fast-casual spot gaining more recognition every year, there's a good chance that you won't be seeing your favorite Tropical Smoothie Cafe going anywhere anytime soon . And it has been a fantastic partnership because we can see the benefit of the dollars that were putting in. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023. So Ive got to get them in while I can. I may have been, in fact, the person responsible for awarding them a franchise! While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. Such filing does not constitute approval by the Department of Law. Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". So I actually see myself very much like our consumer who wants to make better choices, but you know what? Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. Provide product innovation and innovation in general. Occhiogrosso: What was the condition of the company before you were named CEO? Always number one, what I am focused on, is unit-level economics for our Franchise Owners. Thatll come down over time, but were going to open 130 cafes on top of that. Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. What is behind the companys rapid growth and impressive success (which, according to a company spokesperson, sawyear-to-date same-store-sales increase by 38% in recent quarters)? This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Chipotle chicken flatbread. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. In 2018, when I was named CEO, we had more than 720 locations open nationwide. Is there a smoothie that you personally are thrilled is on the menu, but just dont enjoy yourself? Tropical Smoothie Cafe on Thursday said it has named Charles Watson its permanent CEO as it works to grow into a $1 billion company within five years. Your results may differ. Mr. Watson was appointed the CEO position of Tropical Smoothie Cafe in December 2018. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. I would say Im absolutely not opposed to being in all 50 states. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything About The Franchise - Exclusive Interview.
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